In our days, both parents work and to compensate the time that they are not with their children, they spend more and more money with them. Seeing this, advertisers direct their marketing to children, using cartoon characters and the use of kids' names, like "Just for Kids." Children having more commercials related with things that they like and because of their innocence, not comprehending the real purpose of commercials, they use their complain techniques to …showed first 75 words of 415 total…

…showed last 75 words of 415 total…basics of life. So advertising could be used for good or for not so good, the advertisers are the ones with the power to use it the way they want, but of course, it will be better for society if it would be used for good proposes such as focusing in important things of life and in learning programs for children for different ages and leaving behind secondary thoughts, sometimes not proper for their age.