"A genre is a form of or category of a specific type of artistic work or literature that has specialised techniques or characteristics."- HyperDictionary.com. Companies continually use conventional images to sell their products, for example images of shiny new cars and beautiful women. There images audience-reception models are used to gain information about the consumer and then to decide on the 'type' of advertisements to produce. However, since the beginning of advertising the …showed first 75 words of 2592 total…

…showed last 75 words of 2592 total…th 2003 and November 12th 2003 Both published in The Guardian *<Tab/>"Ad industry levels banned charity campaign" Press Association 30th of December 2003 *<Tab/>"Why Barnardo's got it wrong" Mark Wrek December 15th 2003 The Guardian *<Tab/>"Banned- but we'd do it again" Diana Green - Barnardo's director of communications December 10th 2003 The Guardian *<Tab/>www.bbc.co.uk link to E-cylopedia