1. Problem definition In this case the critical problem identified by me was, the over supply of strawberries and less consumption of this fruit. The strawberries in Australia have been increased in the following way 1.<Tab/>Increased production of strawberries, which were usually grown in Australia. 2.<Tab/>The Victorian Federal Government has introduced new higher yielding strawberries plants in to the country. These Californian strawberries were larger in …showed first 75 words of 3859 total…

…showed last 75 words of 3859 total…V. 1994, 'How to identify psychographic segments, Part 2', Marketing intelligence & Planning, vol. 12, no. 7, pp. 11-17, [online]. Available from emerald at URL: http://80-serlina.emeraldinsight.com.ezproxy.cqu.../p11.htm [Accessed 6 Oct. 2002]. Huang, X., Soutar, G.N. and Brown, A. 2001, 'Resource adequacy in new product development: a discriminant analysis', European Journal of Innovation Management, vol. 4, no. 1, pp. 53-59, [online]. Available from Emerald at URL: http://80-zerlina.emeraldinsight.com.ezproxy.cqu..../p53.htm [Accessed 6 Oct. 2002].